I have to start by saying, I LOVE SEVEN Networking. I’ve been an active member for several months now, and I’ve met some fantastic people. I’ve learned a lot and been able to teach some of them a thing or two as well. Last week, I taught a class on blogging to some fellow SEVEN members, and there was a LOT of information – maybe too much! So, in an attempt to simplify, because I love to keep it simple, I’m sharing the key points we covered with you.
KEY THINGS TO REMEMBER
1. Don’t write for the masses, write for your perfect reader. When you figure out who your perfect reader is (your perfect client), and you write TO that person, your blogs become more personal. You don’t need to attract the masses, you just need to attract the people who will be interested in your product or service. There is a great template here to help you develop that perfect reader profile.
2. Use your personal experience. Keep it conversational and uncomplicated. People have short attention spans and want to be entertained even in a business blog.
3. Always include a picture. There are plenty of places on the web that you can grab an image for free. There are also places where you can purchase stock images for very low cost. Please make sure you read and follow the licensing information to avoid any copyright issues. Here are a few sites you can use to find images:
4. Make your title AMAZING and attention grabbing. I have to admit, I struggle with this. Don’t be afraid to make it sexy or clever. Go ahead and use a play on words, alliteration, and other literary devices to punch it up a notch. DO make sure that your title is clear and accurately portrays what is being written about. You don’t want to be seen as “click bait”.
5. Catch them with that very first sentence. Most people scan a website quickly before they decide if they’re going to take the time to read. If you don’t catch them right away, they won’t stick around.
6. Keep your paragraphs short – 3 to 4 sentences. You want white space and chunky blocks of text. It’s visually more appealing and makes for a quicker read – and these days, quicker is better.
7. Include internal & external links. Linking to content outside your website is important. Hopefully you’ve done some research on your topic. People (and Google) like to see that there are other places that the same information can be found. This lends credibility to you as a writer and your website as a resource. Linking to content inside your website gives the reader a reason to move around your site. You don’t have to say everything in one post – link to other posts as well.
Think of building links in your blog like building a brick wall.
- Your homepage link is the foundation that supports the blog.
- Links to good, relevant, authoritative content outside your website (outbound links) are the bricks.
- Links to other pages in your website (internal links) are the mortar that holds it all together
8. Wrap it all up with an open ended question and an invitation to your reader to respond int he comments. After all, you want your reader to engage with you right?
If the actual posting of your blog is too time consuming or too tedious, you can always hire a virtual assistant to do it for you. Just provide them with your story, any pictures you want to include, and any links to articles you’ve used to research your topic and let them take it from there.
Sonja Stoces is the owner of Simple Solutions. She grew up in Alaska and recently relocated to Arizona. As a virtual assistant, she specializes in helping start ups, small businesses, and multi level marketers by taking on those tasks they haven’t the time or desire to do themselves. If you need her help, send an email to: [email protected].