So you had a great idea for a business. You did all your research, got the equipment you need, set up your office ….. But wait, your phone isn’t ringing. Why doesn’t anyone want to do business with you??
Getting clients, especially in the early days of your business, can be tough on a good day. You might be spending a lot of time and energy posting promotions on social media, sending out email blasts, calling your friends and family. If you’re not successfully gaining new clients or repeat business, it’s time to step back and take a look at what you’re doing and change things up a bit. Remember, if you keep doing things the same way, you’ll get the same results. Want new and different results? You have to change the way you do things.
Be Honest With Yourself
Sit down and have an honest discussion with yourself. Look at how you are doing business. Are you pushy? Are you constantly trying to recruit friends and family? Are you always selling? How has that worked out for you? Chances are, if you’re doing any of these things, you’re putting people off. Nobody wants to be sold to all the time. When you’re constantly pushing and selling your product or service, people will think you’re all about the money and not about helping them. It doesn’t matter how great your product is. If they feel they are being sold to, chances are they’ll buy it from someone else.
What Makes You Different?
There are a whole bunch of people out there selling the same goods or services that you are. What makes you different? Why would someone want to buy from you rather than the next guy? YOU are what makes you different. Just be yourself, be authentic, and build relationships. Give people a chance to get to know you as a person rather than as the guy who’s always selling. Differentiate yourself from the rest of the crowd by being helpful – without expecting anything in return. That’s the important part – you have to do it because you want to, not because you expect them to buy from you. If selling is your goal, they will sense that. Being genuine and authentic will help you establish a rapport and begin building a relationship with them.
The bottom line, people do business with those they know, like and trust. You have to put some effort into building a relationship with them outside your business. Let them see who you are as a person. It will take time, but in the long run, you’ll enjoy a host of new friends AND clients who will be loyal to you.