As the smart entrepreneur that you are, you have probably noticed how others view your company. If not, then it’s time to start looking into that immediately.
When it comes down to it, branding and all that is involved with it is vital to the success of your company. Many entrepreneurs will try a go-with-the-flow approach to business and while that may seem doable at first, you’ll quickly realize that you aren’t getting any traction. Why is this? To put it simply, you need to help people identify why your company is special and the reasons why they should use you instead of your competitor.
Online? You see pop ups from Staples convincing you that their school supplies will make you the coolest kid around.
Out & About? You’ve definitely seen fast food restaurants branding themselves as “the most delicious” or “number one in the country”.
Now, let me ask you an important question: Have you used any of those same brands that you’ve seen? Of course you have! And why? Well, chances are you at least tried it because you viewed it as an acceptable place and brand to work with or buy from. No one wants to walk into an unfamiliar situation. Imagine a fast food restaurant that has no signs or helpful logo information. Do you think you would take the chance on eating at this establishment? I think we all know the answer to that one.
Begin Branding Now
If you’re looking for a good place to start, try asking your fellow entrepreneurs about the keywords they would use to describe your business. Often times, we need an outside perspective to know what it is that is most appealing about what we have to offer. Are you a fun loving company that helps animals in need? Chances are, people are then describing you as just that and maybe even some more great key phrases that you didn’t think of. Make sure you know how others view your company and how you want them to view your company. If the two are different, at least you have a place to begin figuring out what needs to change.
I hope you found this blog post short, sweet and helpful. This topic is one that I think is very important and that should be brought up occasionally just to remind everyone just how important it really can be.
Do you know any companies that have exceptional branding? Link them below and explain why you think their brand is right on target.